Brown Eyes Blue Eyes

Experience the distinctions – Bridge the differences

Diversity: We all deal with it daily. In every business, on every level, in various forms. With the tested Brown Eyes Blue Eyes approach, Şeydâ helps to map differences and utilise those during the training.

Diversity lenses

Şeydâ helps businesses, government and institutions that care about an effective diversity policy. One of her tools is the experience-based Brown Eyes Blue Eyes approach. She offers several options to map you and your team’s pre-existing knowledge concerning the subject matter. You will feel, act and experience. You will reflect on your own behaviour and together look for a suitable diversity lens.

With seven options to choose from, the Brown Eyes Blue Eyes approach meets the varied need of different clients. From a compact, introductory lecture and a brief workshop to an intensive, multi-day trainers’ training course.

The beginning

In 1968, American teacher Jane Elliott shocked the world with a radical and highly controversial social experiment. What will happen when you divide a classroom of students into brown-eyed rulers and blue-eyed minorities? Will the students who have been labelled “inferior” and “superior” start conducting themselves and feel accordingly? What are the consequences of not judging individuals based on their behaviour or effort, but on a random trade they happen to be born with, or even a selected trade? What effect do pre-conceived notions and irrational privileges have?

Own experience

To this day, the Brown Eyes Blue Eyes experiment has yet to lose any of its relevance. Şeydâ, who was trained and certified by Jane Elliott herself, has provided hundreds of successful Brown Eyes Blue Eyes seminars both domestic and abroad. She has seen to it that boards of directors, managers and employees of businesses, municipalities and social institutions were able to experience the difference for themselves. What will happen when imposed roles and labels make our behaviour frighteningly predictable? An imposed role directly affects how we behave as well as how others perceive and judge us. Often, it slows us down, frustrates our possibilities and stirs up powerlessness and inequality.

TV Moment

In 2013, this confrontational approach was national news. Şeydâ applied the Brown Eyes Blue Eyes approach in the Great Racism Experiment, produced by BNN/VARA. What is it like to be judged solely on appearance? According to host Sophie Hilbrand, the dormant process of racism was made visible and palpable and the “us-them” sentiment exposed. What is it like to be judged, solely on external features?

Hearing and understanding

No two people are the same. From the moment we start to exist, we distinguish ourselves. We are born, without being able to do anything about it, as a man or a woman. In Europe or Asia, into Christian or Islamic surroundings, with blue or brown eyes. From day one we develop an identity based on those variables we had no control over (age, sex, geographic, ethnic and cultural background).
Sometimes this leads to conflict: Even though we hear each other, we fail to understand. In these cases, communication “short circuits”. On macro level between ethnic groups or on micro level between colleagues in the workplace.

Brown Eyes Blue Eyes – Training

Whether you choose a short or a more intensive/extensive course or program: Learning through experience is always in the centre of it. During the Brown Eyes Blue Eyes training you will always be actively involved. Şeydâ will help you get to the core of what is already working, but also where you encounter points of possible learning and growth. She will provide you with the tools to further develop your skills. She uses the dynamics within the group to find intercultural competences and make those more meaningful. Eventually, the main purpose is to put those new skills and knowledge into practice in the workplace. Şeydâ guides you, as participants, to discover how to put these experiences into daily practice in a swift and effective manner.

Lecture
Learn the basics of the Brown Eyes Blue Eyes experiment through an interactive mix of theory and experience.
Workshop
Experience how you respond to discrimination and racism. Participate in The Great Racism Experiment according to the Brown Eyes Blue Eyes method.
Film seminar
Get everything from The Great Racism Experiment or from the film 'Bont en blauw'. Book a film seminar with training to use the films independently.
Ambassador
As an ambassador within your organization or as a self-employed person, become the knowledge source and supporter of the Brown Eyes Blue Eyes program.
Assistant
Seyda has been authorized by Brown Eyes Blue Eyes' Jane Elliott to train trainers and assistants. Learn the trade firsthand.
Trainer
Would you like to deepen and expand your expertise as a Brown Eyes Blue Eyes assistant? Choose a trainer route.