In 2013, this confrontational approach was national news. Şeydâ applied the Brown Eyes Blue Eyes approach in the Great Racism Experiment, produced by BNN/VARA. What is it like to be judged solely on appearance? According to host Sophie Hilbrand, the dormant process of racism was made visible and palpable and the “us-them” sentiment exposed. What is it like to be judged, solely on external features?